Juhi is a renowned Indian screenwriter and advertising professional celebrated for her creative brilliance and unique narrative style. With over two decades in advertising and films, Juhi has gained recognition for her script for Vicky Donor (2012), story & script for acclaimed films such as Piku(2015), October (2018) and Gulabo Sitabo (2020).

Prior to her acclaimed film career, Juhi crafted impactful ad campaigns for numerous brands , blending her advertising expertise with a deep understanding of human emotion. This led her to launch Shherpa – a creative agency born out of the belief that great stories don’t just entertain, they influence, inspire, and build trust. With Shherpa, Juhi brings together a collective of sharp strategists, inventive marketers, and imaginative storytellers to help brands rise above the noise and truly connect.